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Public Relations -- Local & National Markets (Print & Broadcast)
PTPR client Chris Powell shoots an interview for "20/20"
Create & distribute press releases & media alerts
Target Audience Identification
Media follow-up
Develop story ideas for media
Media training for broadcast
Branding & identity for product and/or business
Content analysis of media coverage
Identify local community relations opportunities
Material development & distribution
Create & provide monthly marketing reports
Reports of radio, television & cable placements
Create master press kit
Produce press kits
Marketing -- Plan & Execute
Identify target market & strategy
Market & demo research
Creating special promotions
Contact with media
Product launch
Image building
Grand opening event(s)
PTPR Client Sprouts Farmers Market on 3TV's "Good Morning! Arizona"
Consulting -- Media and/or Public Relations
Import marketing knowledge & techniques
Provide a level of objectivity not achievable within the company
Quickly grasp the current business situation
Conduct thorough research
Analyze all relevant data
Make recommendations
Initiate the proper actions
Crisis Communication -- Create and/or Execute
Create a crisis communication team
Designate spokesperson(s)
Create media policies & procedures
Prepare statements
Prepare collateral materials
Identify key audiences
Create a contact log
Prepare speaker's presentations
Create sample news release(s)
Practice material with designated employees
Handle media interviews
Image rebuilding
PTPR Client Sprouts Farmers Market live with Fox 10's Cory McCloskey
Media Training - Broadcast (group or one-on-one) -- Create and/or Execute
Interview techniques
How to develop relationships with stations, reporters & producers
How to develop a good sound bite
Role playing
Brainstorm effective talking points
How to develop new messages
> Find out more about Media Training by PTPR
*Estimates given after consultation
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