PrimeTime Public Relations and Consulting -- Kim Rockley

Public relations, better known as PR, is the art and science of making people and organizations look good. PR professionals work behind the scenes -- sending press releases, courting journalists, researching public opinion -- to position their clients as positive role models, ethical businessmen and positive members of the community in which they live. In today's media-saturated culture, effective PR is a crucial part of any public undertaking. Image and public opinion mean everything, especially in the increasingly influential realm of social media. The individual or group who wins the media race will win the ultimate goal: the trust of the people.

Nearly seventy percent of the stories you see and read were secured by a public relations professional. In today's media world, media placements are imperative to maximize your success. Whether, you own a restaurant, have written a book or invented a new product, utilizing the media is the key to a successful PR plan. A media placement within a news program or show is worth three-and-a-half times that of a purchased advertisement.

Entrust your livlihood to a proven PR professional at PTPR, and get an edge on your competition!

FAQs

What do Public Relations Professionals Do?
Public relations professionals work to obtain free publicity for their client(s). Traditionally, that's done by sending press releases to journalists containing the information needed to write a positive story about the client. Newspapers, radio and TV stations (especially local ones) are always looking for fresh story ideas, particularly those with a "human interest" angle.

How Does a PR Professional Get a Client Publicity?
A PR professional crafts press releases resembling a compelling news story, making it clear why his client's product, service or personal history is important. The goal is to fulfill the journalist's requirement for news while enhancing the client's image in the public eye.

What's the Difference between PR & Advertising?
It can be difficult to tell public relations apart from advertising. Advertisers strive to sell a product or service, and public relations focuses on shaping an image. PR and marketing are even more related. Marketing uses research and targeted communications to achieve a desired action while public relations professionals strive to gain unpaid publicity from newspaper articles or TV news segments.

Why is public relations important for my company?
According to Public Relations News, "Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance." What the public wants to hear is a good story. Good PR is the telling of a good story. The better the story, the better the acceptance by the public and the better the public relations. Of course if the story is especially appealing to those that could be your clients, then you could have a PR homerun. In this case, it is communication with your target market that may or may not be very public.

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